Oshi No Ko
Japan’sKadokawaCorporation is responsible for for some of the big title inisekai animeincludingSword Art Online , Overlord , KonoSuba , andRe : Zero . Going as far back as the 1970s , the family - possess company became a pioneer of the “ media - mix ” strategy — publishing books , including manga , that could be adapted into films and TV display . Unlike other studios that typically have to share win with various publishing house , Kadokawa handles everything in - household , allowing it to fully capitalize on its intellectual property . This strategic advantage is one reason Sony recently became an investor in Kadokawa — the company has a proven track record of turning manga and faint novels into hit gum anime .
New data has emerged , offer up a clearer picture of just how successful Kadokawa ’s gum anime title really are , and how the mighty isekai genre is now taking 2d shoes to an paragon Isaac M. Singer . Richardson Handjaja of theAnimenomicsSubstack blogrecently shared aninfographic detailing the company ’s third - quarter profits for 2024 , breaking down revenue by top ten titles and cerebral properties . One matter is clear from the figures : Oshi no Kois a blockbuster collision in the Japanese entertainment industry .
Oshi no Ko: a Blockbuster Hit That Tops Even Isekai
The Dark Idol Drama Generates Massive Earnings
A bittersweet , often dark narration about life in the idol music industry , Oshi no Kodebuted as a manga inWeekly Young Jumpin 2020 , illustrated by Mengo Yokoyari and written by Aka Akasaka . Kadokawa play a key role in the production and distribution of theOshi no KoTV animeand lately acquire Doga Kobo , the aliveness studio behind the series . Now , it appear those investiture have paid off .
According to Kadokawa ’s third - quarter earnings , sales attributed toOshi no Koreached ¥ 5.4 billion ( approximately $ 36 million ) in 2024 alone . Since April 2023 , the series has generated over ¥ 9 billion ( more or less $ 60 million ) , take a shit it a massive success by any metric . That ’s swell newsworthiness asOshi no Kogears up for its third time of year , set to debut in 2026
Kadokawa’s Isekai Powerhouses
A Bright Future for Anime
WhileOshi no Kostands as Kadokawa ’s top earner , some intimate titles are also prominent in the financial report . Fantasy - themed isekai series have long been a strength for Kadokawa , so it ’s no surprise thatDelicious in Dungeon , Overlord , Re : Zero − Starting Life in Another World , andKonoSuba : God ’s approval on This Wonderful World!still social status among the company ’s top revenue - get gum anime .
Oshi no Ko has finally snap off the secretiveness on its coming third time of year , revealing its wait release windowpane and share a new promo range of a function .
WithOshi no Koleading the charge and fan - pet isekai titles likeKonoSubaandDelicious in Dungeonbringing in solid number , Kadokawa is showing no signs of slowing down . The caller ’s unique power to beguile publication , gum anime yield , and distribution all under one roof gives it a serious edge in the industry . As old favorites and young adaptations undulate out , it ’s cleared thatKadokawa ’s formula for turn stories into hits is still going strong .
reference : Richardson Handjaja ( X )
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Oshi no Ko is an animated supernatural mystery story series that conform to a gynecologist named Gorou , a freehanded fan of an idol whom he is worry for as she prepares to drive home her children . After an obsessive lover of the idol murders Gorou , he is reincarnate as her new-sprung son - but along with him , a last patient he knew is reborn as his duplicate sis . year subsequently , after yet another on the face of it relate execution , Gorou ( now get laid as Aqua ) decide to enter the idol macrocosm and get hold the perpetrator .
Oshi no Ko is an animated supernatural mystery series that follows a gynecologist named Gorou, a big fan of an idol whom he is caring for as she prepares to deliver her children. After an obsessive fan of the idols murders Gorou, he is reincarnated as her newborn son - but along with him, a terminal patient he knew is reborn as his twin sister. Years later, after yet another seemingly related murder, Gorou (now known as Aqua) decides to enter the idol world and find the culprit.
